Bitrix24 + messengers + Metrika

One customer.
One history.
One CRM.

Flow2CRM unifies Telegram, WhatsApp, MAX, and website data in one Bitrix24 customer history, then sends key events to Yandex Metrika. See the full journey from ad to sale.

Log in → ▶ See the use casehow customer history is unified
✓
One historyacross every customer channel
CRM
Work in Bitrix24without another workspace
↗
End-to-end eventsin Yandex Metrika goals
Different channels.
One customer.
Hello!I would like a quote10:24
Sending the dimensionsCustomer file and comment12:41
↗
Visited the websiteutm_source=yandexyesterday
Bitrix24
II
Ivan Ivanovivan@mail.ru · +7 900 123-45-67
FeedDealsContacts
WhatsAppI would like a quote
TelegramSending the dimensions
WebsiteYandex Direct
ManagerCustomer qualified
DealMeasurement scheduled
MYandex Metrika

Any supported events → goals you select

✓ First inquiry lead_first
✓ Manager replied manager_reply
✓ Deal created deal_create
Advertising no longer
ends
at the click
Connectable channels
Integrations
Features

Not another CRM — one communication layer

Flow2CRM extends Bitrix24 by collecting customer history, preserving context, and linking messages to advertising data.

CRM

Bitrix24 integration

Conversations, files, and events are saved in the CRM record. Managers do not need another interface.

1

One customer and history

Inquiries from connected channels are unified around one customer and one CRM entity.

↗

Events in Metrika

Map Flow2CRM business events to any Yandex Metrika goals you have created.

✓

Familiar workflow

Managers keep using connected messengers while Bitrix24 remains the data hub.

For your team

One product, distinct value for every role

Everyone sees the same customer journey and gets the data they need.

BO

Business owner

“I want to know which sources actually drive sales”

  • Monitor advertising performance
  • Transparent manager performance
  • Fewer lost inquiries
HoS

Head of sales

“The entire customer history should be in one place”

  • Fewer duplicate CRM entities
  • Complete customer context
  • Conversation oversight in Bitrix24
M

Marketer

“I want to see real inquiries and sales”

  • Business events in Yandex Metrika
  • Ads linked to conversations
  • Data for channel evaluation
How it works

From ad click to CRM and Metrika

Customers can switch channels while their history, source, and context remain linked.

01Ads and websiteCapture source, UTM, and visit
→
02MessengerReceive a message from a connected channel
→
03Unified customerFind the link and unify the history
→
04Bitrix24Find or create a CRM entity
→
05MetrikaSend the configured business event
Yandex Metrika

Beyond clicks: real business events

Map Flow2CRM events to goals you created in your counter. You control goal names and the event set.

  • first customer inquiry;
  • manager reply;
  • deal creation or update;
  • successful sale and other supported events.
Flow2CRM eventMetrika goal
First inquiry→lead_first
Manager reply→manager_reply
Deal created→deal_create
Successful deal→deal_success
Examples only: actual goal IDs are set in the connection settings.
One customer journey

Telegram today.
WhatsApp tomorrow.
One customer.

A customer came from an ad, messaged you on Telegram, then sent documents through WhatsApp. Flow2CRM links both channels to one history, adds it to Bitrix24, and sends the required event to Metrika.

Connect your data →
Telegram WhatsApp ↗
→
Flow2CRMunified customer
→
Bitrix24shared history
→
Mbusiness event
Service access

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